Perelel, creator engine

A first creator roster for Perelel

Ten creators matched to Perelel's stages, seven videos each a week, every claim taken word for word from Perelel's own pages.

creators live by week six: 10
creator videos a month at the full roster: 303
weeks from the first creator to the full roster: 5

Unboxing the Conception Support Pack

Box on the counter, label read out loud, then my own morning routine. No promises, just what is inside and when I take it.

Illustrative post

Part 1 of 15

Summary

Creator engine summary
Roster	Two creators join each week until 10 are live	Ramp over six weeks: creators live by week are 0, 2, 4, 6, 8, 10.
Who	Women in one Perelel stage, matched by product	Trying to Conceive, 1st Trimester, 3rd Trimester, Postpartum, Perimenopause: stages from Perelel's own list.
Production	7 videos per creator per week	At 10 creators that is 303 creator videos a month, in five formats built on named Perelel packs.
Pay	Three bands, top cap $1,500	Starter $300 base, $600 cap. Standard $500 base, $1,000 cap. Premium $800 base, $1,500 cap.
Bonus	$50 flat for a video past 100,000 views	One bonus per creator per month. Hitting the cap adds $300, $500 or $700 by band.
Compliance	Claims sheet plus disclosure on every post	Creators quote only lines copied word for word from Perelel's pages; drafts are checked before posting.
Category rule	Routine and label only, no health outcomes	Vitamins for pregnancy stages: no medical promises, no advice, no before-and-after.
Goal	$1 per 1,000 views	My target. The simulator starts at $5.74, so the first tests go after that gap.
Report	Every Monday	Videos, views, cost per 1,000 views and winning hooks, by creator and format.
Decision	Brand lead signs off the claims sheet and bands	Nothing goes live until the sheet is approved and the pay bands get a yes.

Part 1 of 15, continued

The program in numbers

Creators live at full roster: 10; Proposed
Videos per creator per week: 7; Proposed
Creator videos a month: 303; Calculated
Base pay per creator: $1,000; Proposed
Bonus past 100,000 views: $50; Proposed
Bonus at the top cap of the highest band: $700; Calculated
Program cost a month, bonuses included: $10,050; Calculated
Views a month at the assumptions: 1.8M; Calculated
Cost per 1,000 views: $5.74; Calculated
Target cost per 1,000 views: $1; Proposed

Part 2 of 15

Track record

Former COO of Tabs. I built its creator program to 100M monthly social impressions, and the paid ad engine alongside it. The numbers below come from videos that program produced.

Same playbook as at Tabs: creators first, a hook library, one variable per test, losers killed early, winners moved to paid. The category is different. Perelel sells vitamins for every stage of you, and I have not run this category. The claims sheet and the stage list are how I make up for it.

monthly social impressions at Tabs: 100M+
views on one reel: 17.7M
views on one video: 8M
views on one video: 6.5M

Part 3 of 15

Why now

3,455
Reviews behind one 4.9 rating
A 4.9-star rating from 3,455 reviews is shown on Perelel's pages. Creators start with proof that customers already talk about the product.
Published
454
Reviews on the Pumpkin Chai protein
Pumpkin Chai Triple-Support Protein is rated 4.9 out of 5 from 454 reviews. That is a ready first format for taste-led videos.
Published
$10 million
A pledge to #FundWomensHealth
Perelel pledges $10 million to #FundWomensHealth. It gives creators a brand story to tell that is not a health promise.
Published
15%
Subscribe and save, every month
Subscribers get 15% off every order, with free shipping on subscriptions over $39.50. A clean offer line for a creator to say.
Published

Part 4 of 15

Principles

One number to protect
The goal is $1 per 1,000 views. On my starting guesses the simulator reads $5.74, so the gap is on the page and the tests go after it.
One variable per test
Each creator posts 7 videos a week, and 10 creators make 303 a month. Change one thing per test: hook, opening or format. Losers killed early, winners go into the hook library.
Claims sheet before camera
Creators quote only lines copied word for word from Perelel's own pages, such as Doctor-made vitamins for every stage of you. Anything else is their own routine.
Pay has a ceiling
All 10 creators at the top cap cost $15,000 a month, bonuses excluded. A video past 100,000 views earns $50 flat, once per creator a month.

Part 4 of 15, continued

One channel for everything

#briefs

Briefs, drafts, reviews and the weekly numbers

Illustrative

MarinaMon 8:30 AM
This week's brief: Conception Support Pack unboxing. Two hooks to test, one variable only. The claims sheet is pinned in #claims. Drafts due Wednesday.
BiaMon afternoon
Can I say the Mom Multi Support Pack gave me more energy?
No, that is a health outcome. Say it is recommended for women who are postpartum and/or breastfeeding, then show your own routine.
MarinaWed morning
Draft back to Carla: the Perimenopause Support Pack label is cut off in the opening. Reshoot with the box fully in frame and keep the same hook.
MarinaThu morning
Check before posting: disclosure is the first line of the caption, no before-and-after, no outcome promises. Reply done when it is true.
Done. Disclosure is first, and every claim matches the sheet.
Report botAppFri afternoon
Duda's Pumpkin Chai protein video passed 100,000 views on organic. The $50 flat bonus is queued, one per creator per month.
Report botAppNext Mon morning
Weekly report: videos posted by format, views, cost per 1,000 views against the $1 target. Best hook so far: the label read. Full table in the dashboard.
MarinaNext Mon afternoon
Duda's video goes on the winners list. Duda, are you fine with it running as an ad? Pay for paid use is agreed before anything goes live.

The messages illustrate the working channel, with invented people: briefs go out on Monday, claims questions get an answer the same day, and nothing posts without the check.

Part 5 of 15

Formats

Brief 01
Conception pack unboxing
“Here is what is inside the Conception Support Pack”
Box on a table, natural light. Open it on camera, read each item name aloud, show the label to the lens. One take, no music.
Brief 02
First trimester morning routine
“My first trimester morning, with the pack on the counter”
Kitchen counter, natural light. Show the 1st Trimester Prenatal Pack, tell your own routine, read one claims-sheet line, end on the box.
Brief 03
New mom one-handed routine
“One-handed morning with a baby, and my Mom Multi Support Pack”
Selfie angle, one hand on camera. Show the Mom Multi Support Pack on the shelf, then the label. Keep it real, no staging.
Brief 04
Perimenopause label read
“Reading my Perimenopause Support Pack label out loud”
Close-up on the Perimenopause Support Pack label. Read the line from the claims sheet, then show your own routine in one cut.
Brief 05
Daily trio desk routine
“My whole day starts with the Women’s Daily Vitamin Trio”
Desk or bathroom shelf, handheld. Show the Women’s Daily Vitamin Trio box, then each step in order, ending with the empty box.

Every product line in a video comes off the claims sheet word for word, for example “Doctor-made vitamins for every stage of you”, “12-strain probiotic blend”, “Recommended For: Women who are planning for pregnancy or actively trying. Take 6-12 months in advance to help prepare.”. Product names are said as printed.

Part 6 of 15

Recruiting

Four sources in

Creators already posting about Perelel
Reviews run to 4.9 stars on Pumpkin Chai Triple-Support Protein, so a warm audience exists. I start with creators who already mention Perelel.
Doulas and birth educators
Doulas, birth educators and prenatal fitness teachers whose audience already sits in one Shop By Stage group.
Fertility and egg freeze journeys
Creators documenting trying to conceive or an egg freeze. They fit the Conception Support Pack and the Egg Freeze Support Pack.
Affiliate or ambassador page
An affiliate or ambassador page was not found on the site, so I would build the first roster by direct outreach and not assume a program exists.

Five filters, fewer each step

1Stage match
Audience sits in one Shop By Stage group: trying, pregnant, postpartum or perimenopause.
2Reads a label aloud
A test video where the creator reads a product label word for word, with no extra claims.
3Clean claims history
No past posts promising health outcomes or giving medical advice.
4Original footage
Raw, handheld video that looks like a friend talking, not a studio ad.
5Takes a brief
Follows one variable per test and sends drafts before posting.

Part 7 of 15

Who

Trying to conceive
Shares the months of planning and the daily routine, without outcome promises.
Likely product: Conception Support Pack
First trimester
Films early-pregnancy mornings and the habit of taking a pack at the same time each day.
Likely product: 1st Trimester Prenatal Pack
Third trimester
Nesting, hospital bag and a slower evening routine, told in her own words.
Likely product: 3rd Trimester Prenatal Pack
Postpartum mom
One-handed routines and real days at home with a newborn or breastfeeding.
Likely product: Mom Multi Support Pack
Perimenopause
Talks openly about the stage and reads the label on camera, claims sheet only.
Likely product: Perimenopause Support Pack
Egg freeze journey
Documents the process step by step and shows what she packs into her routine.
Likely product: Egg Freeze Support Pack

Left off, every time

Always left out: anyone with a history of health-outcome promises or medical advice, minors, and creators who will not use the disclosure line or send a draft. Category rule: no one who diagnoses, prescribes or promises a pregnancy or hormone result.

Part 8 of 15

First twenty

Doula who films a calm prenatal routine on her kitchen counter
Birth educator explaining what a first-trimester week really looks like
Prenatal pilates teacher with a loyal weekly class audience
Couple documenting their trying-to-conceive journey
Solo creator tracking her cycle on short video
Egg freeze diarist who shows the process step by step
New mom filming one-handed morning routines
Postpartum creator sharing a realistic day at home
Breastfeeding mom with a steady question-and-answer format
Third-trimester nesting vlogger
Perimenopause storyteller who talks openly about the stage
Midlife wellness creator with a weekly routine series
Toddler mom who unboxes subscription boxes
Smoothie and powder recipe creator who already uses greens
Cozy-season food creator, a fit for the Pumpkin Chai protein
Morning-stack creator who shows a full routine on video
Working-mom day-in-the-life creator
Pregnancy announcement and bump-update creator
Gift-guide creator for new moms
Creator who reads supplement labels on camera without making claims

Part 9 of 15

Claims sheet

Approved, word for word

Quoted exactly as the brand publishes it.

“Doctor-made vitamins for every stage of you”
Opening line or caption of any stage video
“12-strain probiotic blend”
Videos about the Daily Probiotic
“Recommended for: Women who are postpartum (up to 5 years after birth) and/or breastfeeding.”
Mom Multi Support Pack videos
“Recommended For: Women who are planning for pregnancy or actively trying. Take 6-12 months in advance to help prepare.”
Conception Support Pack videos
“15% off every order, every month”
Calls to action that point to the subscription
“Free shipping on subscriptions over $39.50”
Calls to action that point to the subscription
“Tastes like: Warm spice, creamy pumpkin, a hint of chai”
Pumpkin Chai Triple-Support Protein taste videos

Never said

Each one with the reason it stays out.

Never say it helps you get pregnant faster
A fertility outcome promise
Never say it fixes your hormones
A health outcome promise
Never say it replaces your doctor
Medical advice, which a creator cannot give
Never say it is safe in every pregnancy
A medical promise about individual cases
Never say it works better than other prenatal brands
A comparison the brand has not made
Never say the study result will happen for you
A study figure turned into a personal promise

To confirm with the brand

Held until someone on the brand side signs off.

Made using only clinically-backed ingredients in their most bioavailable formats.
An ingredient-evidence wording; I would use it only once the brand confirms how it may be shown.
20% off your first order*
The offer carries an asterisk, so creators need the exact terms and the code from the brand.

Part 10 of 15

Pay

Starter
$300–600
a month, by band
For creators with a small audience who prove one stage routine; lowest base pay and cap.
Bonus at the cap: $300
Standard
$500–1,000
a month, by band
For creators who already post steady stage content; mid base pay and cap.
Bonus at the cap: $500
Premium
$800–1,500
a month, by band
For creators with a proven audience in one stage; top base pay and the highest cap.
Bonus at the cap: $700

Under 100,000 views
$0
The base pay covers the work.
100,000 views
+$50 flat
Whatever the band.
1,000,000 views
Top-up to your cap
Bonus = band cap − base pay.

One bonus per creator per month, however many videos pass the line.
Per video: a video that passes 100,000 views earns $50 flat.
Organic views only: views bought through paid spend do not count.
No bonus on a video that broke the claims sheet or the category rule.

Starter: $600 cap − $300 fee = $300 bonus; Standard: $1,000 cap − $500 fee = $500 bonus; Premium: $1,500 cap − $800 fee = $700 bonus.

The bonus pays for reach after the work is done, never instead of it. One bonus per creator per calendar month keeps it an incentive and keeps the program cost predictable.

Part 11 of 15

Simulator

On my starting guesses the program lands at $5.74 per 1,000 views against the $1 target. It needs 4.2% of videos to go viral, or a median video of 21,711 views. Move the sliders to test my guesses.

Program facts

Perelel creator engine, per month

Monthly cost: $10,050
Base pay: $10,000
Est. bonuses: $50
Videos / month: 303
Est. views / month: 1.8M
Cost per 1,000 views: $5.74

Above the $1 target at these inputs.

To hit $1, the roster needs about 10.1M views a month. That means about 4.2% of videos going viral, or a median near 22K views per video. That is why the day-90 gate exists: keep the accounts that clear it, replace the rest.

Proposed, not measured. Views = videos × median, breakouts at 10× the median, viral at 750K. Bonus: +$50 for a viral video, one per creator per month.

Part 11 of 15, continued

What moves the result

Cost per 1,000 views by median views per video
If the median is	Views / month	Monthly cost	Cost / 1K	Hits target
750	1.4M	$10,050	$6.96	No
1,500	1.8M	$10,050	$5.74	No
3,000	2.4M	$10,050	$4.24	No

Cost per 1,000 views by share of viral videos
If the viral share is	Views / month	Monthly cost	Cost / 1K	Hits target
0.3%	1.2M	$10,000	$8.44	No
0.5%	1.8M	$10,050	$5.74	No
1%	2.9M	$10,150	$3.52	No

The math. Videos a month = 10 creators × 7 a week × 52 ÷ 12 = 303. Views per video = (1 − 4% − 0.5%) × 1,500 + 4% × 10 × 1,500 + 0.5% × 750,000 = 5,782.5; 303 videos × 5,782.5 = 1.8M views a month. Cost = 10 × $1,000 = $10,000 base + 1 bonus × $50 = $10,050. Cost per 1,000 views = $10,050 ÷ 1.8M × 1,000 = $5.74 against a $1.00 target. To hit the target, either 4.2% of videos go viral or the median video reaches 21,711 views, other inputs held.

Move the sliders and the label recalculates. The result is only as good as the guesses behind it, so the median views, the share of breakouts and the share of viral videos are marked as Assumptions until the first month of posts replaces them.

Part 12 of 15

Phases

Creators live by week (proposed): 0, 2, 4, 6, 8, 10

0Wk 1
2Wk 2
4Wk 3
6Wk 4
8Wk 5
10Wk 6

Creator ramp by week
Item	Wk 1	Wk 2	Wk 3	Wk 4	Wk 5	Wk 6
Creators live	0	2	4	6	8	10
Videos a week	0	14	28	42	56	70
Base pay a month	$0	$2,000	$4,000	$6,000	$8,000	$10,000

Warm-up
Sheet signed, first briefs
Claims sheet approved, hook library started from the five formats, first creators briefed on the Conception Support Pack and the 1st Trimester Prenatal Pack.
Month 1
Ramp to ten
Two creators a week until 10 are live. Each posts 7 videos a week, one variable per test. Losers killed early.
Month 2
Full roster
10 creators make about 303 videos a month. First winning hooks go to the brand lead for paid testing; weak creators rotate out.
Month 3
Bands move on results
The best creators step up a band, the rest stay or leave. Cap bonuses and the $50 line are tracked in the Monday report.
Day 90
Read-out
Cost per 1,000 views against the $1 target, which hooks and stages worked, and whether the roster, the bands or the whole idea continue.
Ceiling
The most this roster can cost
All 10 creators at the top cap, bonuses excluded, is $15,000 a month. Going above that needs a new decision from you.

$15,000 Monthly ceiling, all 10 creators at the top cap, bonuses excluded Proposed

The roster grows by two creators a week, so hook performance can be read week over week instead of by anecdote.

Part 13 of 15

Weekly report

Every Monday: videos posted by creator and format, views, cost per 1,000 views against the $1 target, and the hooks that won and lost.

Creator engine, last 4 weeks

Target $1 per 1,000 organic views Illustrative

Creators reporting: 5
Posts last week: 32
Avg cost per 1,000 views: $8.94
Bonuses owed: $0
Keep / Watch / Replace: 1 / 1 / 3

Per-creator results, last four weeks, sorted by cost per 1,000 views
Creator	Band	Format	Posts	Median	Best	Cost / 1K	Bonus	Flags	Call
Creator A	Starter	Conception pack unboxing	7	2.1K	25K	$3.37	$0	None	Keep
Creator B	Standard	First trimester morning routine	7	1.4K	8.4K	$9.83	$0	Claim check	Replace
Creator C	Premium	New mom one-handed routine	6	1.8K	54K	$7.94	$0	None	Watch
Creator D	Starter	Perimenopause label read	5	900	3.6K	$12.99	$0	Over cap?	Replace
Creator E	Standard	Daily trio desk routine	7	1.2K	11K	$10.59	$0	Release missing	Replace
All creators	not applicable	not applicable	32	1.5K	54K	$8.94	$0	not applicable	not applicable

Illustrative rows with invented creators, coherent with the pay bands above. Keep means the cost per 1,000 views is at or under the program average, Watch is up to half again over it, and Replace is anything higher.

Part 14 of 15

Organic to paid

From organic to paid

Post organic first
Every video goes up on the creator's own account with the disclosure line. No spend until it has run.
Flag the winners
Videos past the 100,000-view line, and hooks that beat the median, go to the winners list.
Get permission
The creator approves the video for paid use before I ask Perelel to run it. Pay for that use is agreed first.
Test in paid
Winning hooks run as ads, one variable per test, losers killed early, against the $1 target.

From the video to the checkout

The Perelel quiz: take the quiz and get 15% off, for viewers who do not know their stage.
Shop By Stage pages: Trying to Conceive, 1st Trimester, 2nd Trimester, 3rd Trimester, Postpartum, Perimenopause.
The pack named in the video, such as the Conception Support Pack or the Mom Multi Support Pack.
Subscribe & save 15%, with free shipping on subscriptions over $39.50.
No retailer is listed in what I read, so the destination is Perelel's own site, not a shelf.

Part 15 of 15

Category rules

Rules for vitamins sold by stage

Perelel sells vitamins by stage, from Trying to Conceive to Perimenopause. These six rules apply to every creator on every post.

Disclose first
The first line of the caption says the post is a partnership. This applies to every Perelel post, organic included, and to every one of the 10 creators.
Claims sheet only
Quote only lines from the sheet, such as Doctor-made vitamins for every stage of you. Anything else is the creator's own routine, told as her own experience.
No health outcomes
No promise about fertility, pregnancy, hormones or symptoms. Health wording is only Perelel's own, attributed to Perelel.
No medical advice
Creators do not tell viewers what to take for their stage. They say to ask their own doctor before starting any pack.
No before-and-after
No body-change claims, no bump reveal or test result used as proof. A routine and a label read are the proof.
Offers as written
Say 15% off every order only as Perelel words it. The 20% first-order offer carries an asterisk, so the code and terms come from the brand before anyone mentions it.

The brand’s legal team sets the final rules. This is the operating floor I’d start from, not legal advice.

Want to see the first briefs?

Grab a time here

Reviews behind one 4.9 rating

Reviews on the Pumpkin Chai protein

A pledge to #FundWomensHealth

Subscribe and save, every month

One number to protect

One variable per test

Claims sheet before camera

Pay has a ceiling

Conception pack unboxing

First trimester morning routine

New mom one-handed routine

Perimenopause label read

Daily trio desk routine

Four sources in

Five filters, fewer each step

Trying to conceive

First trimester

Third trimester

Postpartum mom

Perimenopause

Egg freeze journey

Left off, every time

Approved, word for word

Never said

To confirm with the brand

Starter

Standard

Premium

Sheet signed, first briefs

Ramp to ten

Full roster

Bands move on results

Read-out

The most this roster can cost

From organic to paid

From the video to the checkout

Rules for vitamins sold by stage

Disclose first

Claims sheet only

No health outcomes

No medical advice

No before-and-after

Offers as written

Want to see the first briefs?